sales and marketing consultants
The first of 3 responsibilities of a sales and marketing consultant should be for them to be honest with you; simply having a website is not nearly enough to succeed, never mind prosper these days.
appointment setting
Although it is true that you are putting yourself out there into the "online ocean" and positioned ahead of most business owners in your marketplace, the truth at a higher level is that just having a 24 hour brochure type website, (one without the bells and whistles) will get you nowhere and fast in this "new age" era!
Each and every marketplace and industry is getting more and more competitive and when you add changes from the consumer behavior side of this formula, you NEED TO UNDERSTAND how to adapt to this transformation or you will severely suffer. Let's review some rather interesting statistics about marketing online.
Did you realize that 46% of businesses still don't have a website? Now you may be thinking that I read this statistic in January of 2000, but I discovered it while doing market research in 2011. According to an internet research company (The Kelsey Group), 31% of households PREFER USING THE INTERNET FIRST when gathering information about a product or service - and many of those searches are for local business name, zip code or town or city.
As we dive deeper, 67% of all of the local searches on major search engines (Google-Bing-Yahoo) will eventually lead to an offline transaction. And 86% of searches that reach a local website follow their search up with a phone call.
The second of 3 responsibilities of a sales and marketing consultant should be to make sure their clients web infrastructure is set up to maximize the 3 tiers of effective integration in this "new age" era. First, if you have a website or blog that not only is aesthetically pleasing - make its curb appeal more desirable.
To be honest, finding a serviceable web-designer is a not all that difficult, but finding an internet marketer that knows how to market websites is another story.
The second phase of our 3 steps to integration has to do with advertising your message more effectively. Don't let people fool you; there absolutely is an art to being "socially savvy" online! The pivotal point in the "new age" success formula is learning how to most effectively use the science behind the 'tools of technology' in your endeavors that pays the largest dividends.
Now onto item number 3 of what a sales and marketing consultant should be doing for your business. If your website does not have an area to capture a prospective customer's information - BUYER BEWARE!
This is the whole point of being online in the first place. Although driving traffic to your website is a big deal and critical, converting that traffic to sales is much more impactful on bettering your bottom line. Does a grocery store care more about how many customers walk through the door or how many good are in each cart?
As we come in for a landing, I can't express enough how important using social media and video is when marketing to potential clients and customers. If you want to improve your marketing and sales efforts, you need to know how to maximize your presence in the forums where people are hanging around online.
sales and marketing consultants
appointment setting
Although it is true that you are putting yourself out there into the "online ocean" and positioned ahead of most business owners in your marketplace, the truth at a higher level is that just having a 24 hour brochure type website, (one without the bells and whistles) will get you nowhere and fast in this "new age" era!
Each and every marketplace and industry is getting more and more competitive and when you add changes from the consumer behavior side of this formula, you NEED TO UNDERSTAND how to adapt to this transformation or you will severely suffer. Let's review some rather interesting statistics about marketing online.
Did you realize that 46% of businesses still don't have a website? Now you may be thinking that I read this statistic in January of 2000, but I discovered it while doing market research in 2011. According to an internet research company (The Kelsey Group), 31% of households PREFER USING THE INTERNET FIRST when gathering information about a product or service - and many of those searches are for local business name, zip code or town or city.
As we dive deeper, 67% of all of the local searches on major search engines (Google-Bing-Yahoo) will eventually lead to an offline transaction. And 86% of searches that reach a local website follow their search up with a phone call.
The second of 3 responsibilities of a sales and marketing consultant should be to make sure their clients web infrastructure is set up to maximize the 3 tiers of effective integration in this "new age" era. First, if you have a website or blog that not only is aesthetically pleasing - make its curb appeal more desirable.
To be honest, finding a serviceable web-designer is a not all that difficult, but finding an internet marketer that knows how to market websites is another story.
The second phase of our 3 steps to integration has to do with advertising your message more effectively. Don't let people fool you; there absolutely is an art to being "socially savvy" online! The pivotal point in the "new age" success formula is learning how to most effectively use the science behind the 'tools of technology' in your endeavors that pays the largest dividends.
Now onto item number 3 of what a sales and marketing consultant should be doing for your business. If your website does not have an area to capture a prospective customer's information - BUYER BEWARE!
This is the whole point of being online in the first place. Although driving traffic to your website is a big deal and critical, converting that traffic to sales is much more impactful on bettering your bottom line. Does a grocery store care more about how many customers walk through the door or how many good are in each cart?
As we come in for a landing, I can't express enough how important using social media and video is when marketing to potential clients and customers. If you want to improve your marketing and sales efforts, you need to know how to maximize your presence in the forums where people are hanging around online.
sales and marketing consultants